Veterinarians also need to consider niche sites that specialize in reviewing veterinarians. With over 172 million unique views a month, many consumers turn to Yelp to make informed decisions.3 As one of the original review sites, its name has become synonymous with trusted online reviews. According to Statistica, the social media platform has 239.15 million users in the United States, and it is expected to grow to over 260 million by 2027.2Įqually as important for online reviews is Yelp. By far, the most popular site for online reviews is Google, with 64 percent of consumers accessing the search engine for reviews before booking an appointment with a provider or even visiting a business.1 Essentially, you can assume that for every 10 clients you see, six of them searched for your practice on Google. Informed clientele will most likely search for reviews of your practice in more than one place. While there are plenty of review sites, most offices only need to focus on Google, Facebook, Yelp, and niche online platforms. When people search for needed services, ranking highly in the results can help you capture as many clients as possible and keep the business flowing. Many practices know the majority of their clients are driven through emergent care appointments by frantic or concerned pet owners who see a change in behavior or health and need to get on the schedule as soon as possible. Online reviews are essential to every business, and veterinary clinics are not exempt. As you start looking at your online reviews as content for your business, you will find your list of loyal clients growing
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